2 Mitical brands married together to bring the birth of the Gucci Fiat 500

The legendary brands Fiat and  Gucci  came together to create the Fiat 500 by Gucci. It is a car that celebrates the best of Italian style, innovative design and creativity. .

It was, officially launched on July 4, 2007, with 250,000 people in attendance and with new models prominently displayed in 30 Italian cities.

The Gucci Fiat 500 has was customised by Frida Gianni, creative director of the fashion label, in collaboration with Fiat's Centro Stile

Fans of the iconic motor were able to choose from either a white or black model, with both cars boasting the signature Gucci red and green stripe.

This, Fiat says, "outlines the iconic silhouette" of the model and is just one of many style touches used throughout the limited edition run.

"The Gucci touches are everywhere. The colour co-ordinated alloys feature the interlocking GG and as the final flourish, the cursive Gucci signature appears on the rear and side door," Fiat explained.

"Step inside and you'll see contrasting ivory and black interiors with bi-colour steering wheel and two-tone leather seats sporting the unmistakeable 'Guccissima' print."


500 by Gucci Launch Party - YouTube


Titanic Denim use reclaimed GUCCI FIAT 500 in the Limited Edition RESCUED Collection.!!!

We were only able to source a small amount of this awesome reclaimed car seat belt making each bag very exclusive indeed.



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